From shopper to subscriber - capture customer loyalty and revenue
- Launch a retail mobile network on REBANA STATION, enabling Telecom-as-a-Service (TaaS) platform. Capture MVNO market share and grow closer to your customer base with a bespoke connectivity offering that embeds directly into your existing retail app and digital customer journey.
- REBANA STATION provides hands on control through a simplified cloud-platform to build and customize plans and rewards at market speed. With a 360 degree view into subscriber activity, retailers can build a deeper understanding of their customers to improve the customer experience while keeping a pulse on the competitive landscape and market shifts.
Intelligence-driven connectivity
- Secure, first-party data from your subscriber base allows you to build a better understanding of customer behavior and preferences that can be used to tailor marketing efforts, improve the customer experience, optimize product offerings and increase traffic.
- Our campaign dashboard enables direct-to-device campaigns, personalized promotions and data rewards based on specific user behaviors to increase brand awareness, in-store visits and customer cart size.
CUSTOMER CASE STUDY
Connectivity at the speed of retail
Challenge
A leading retail chain in Middle-East countries and the largest mobile devices seller, wanted to expand its brand growth strategy and shift upmarket to high value customers. To acquire these customers they needed to provide products and services sought after by those with more disposable income, while obtaining insights of how to increase recurring spend and foster loyalty within the customer segment.
With tens of millions of mobile devices sold in their stores per year, they settled on launching an MVNO across carriers to pair with their market-leading device sales and attract customers away from the high-churn prepaid plans offered by carriers.
Solution
With REBANA STATION, the retailer did not have to chose from a single MNO to launch their network. Instead, REBANA STATION enabled them to connect with multiple providers to give customers the best coverage no matter their device or location. On top of reliable coverage, the REBANA STATION platform provided extensive plan customization, allowing them to design plans and rewards that cater to customer needs with the freedom to deploy updates in real-time and quickly adapt to market conditions while opening new revenue opportunities.
